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Side Event - #mySDGAction 2030 Campaign: Transformational Actions by the Malaysian Private Sector in Achieving the SDGs Collectively

An event with YB Dato’ Saifuddin Bin Abdullah, Mr. Abdul Jalil Abdul Rasheed, Dr. Elizabeth Lee, Mr. Albern Murty, Mr. Stefan Priesner and Mr. Jeevan Rajoo
Malaysian Ministry of Communications and Multimedia, Permodalan Nasional Berhad, Sunway Education Group, Digi Telecommunications, Tata Consultancy Services

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About this event


The mySDGAction2030 Campaign is Global Compact Network Malaysia’s response to UNGC SDG Ambition, in which we have curated a number of collective action programs around climate change, sustainable financing, sustainable supply chain, SDG communications, strategic CSR and sustainable SMEs. This program acts as a springboard for localized action to bring together various private sector actors to collectively contribute to sustainable development.

The discussion will focus on the “will” and “skill” elements of our corporate partners in wanting to contribute and achieve the SDGs whilst the fire-side-chat will focus on effective public-private-people partnerships to achieve the SDGs especially during crisis recovery.


The session will be for a total of 1 hour and 30 minutes. The first 30 minutes will see a Keynote Address by YB Dato’ Saifuddin bin Abdullah, Minister of Communications and Multimedia, focusing on driving public-private partnerships in achieving the SDGs. This will be followed by the launch of Global Compact Network Malaysia’s #mySDGAction2030 campaign, officiated by the minister.

Following the launch, a CEO panel discussion on the theme “Sustainability by Design: Building Blocks for the New Normal” will be held. Now it is crucial in business situations like these to have a Sustainability plan in place to ensure the cogs continue to turn uninterrupted even if not a 100%. This allows businesses to accelerate into a rolling position from the get-go. Sustainability by Design is a deliberate effort to put together a sustainability strategy in anticipation of the impossible and to mitigate the risks from unexpected events.


7:45 - LIVE Virtual Event comes online - 15 Minute countdown

8:00 - #mySDGAction2030 goes LIVE with Emcee introduction

8:05 - Welcome Address by Stefan Priesner, UN Resident Coordinator for Malaysia, Singapore and Brunei Darussalam, United Nations Development Programme (UNDP)

8:10 - Proposed Keynote Address by Guest of Honour YB Dato’ Saifuddin Abdullah – Minister of Communications and Multimedia Malaysia.

8:25 - Official Launching of #mySDGAction2030 by Guest of Honour YB Dato’ Saifuddin Abdullah – Minister of Communications and Multimedia Malaysia.


8:30 - CEO Panel Discussion – Sustainability by Design

9:25 - Closing Remarks


The session will be designed to:

  • Create larger awareness of the mySDGAction2030 campaign

  • Share practitioner viewpoints on why, how and impact of collective action

  • Establish urgency for Malaysian private sector as key agent of change for sustainable development especially during post COVD-19 recovery


  • What are the key risk factors and sustainability challenges (such as climate change) your business faces over the next couple of years especially considering the new normal, and how have these influenced corporate strategy?

  • How has / how will your sustainability plan pay/paid off in the wake of the Covid-19 pandemic, the somber economic outlook, and the seemingly unstable political landscape?

  • How has the Covid-19 crisis reshaped your organization outlook and approach from a social/humanitarian approach?

  • Learning form the current crisis, what’s your take on the impending Climate crisis – will business take this opportunity to invest and grow a green economy?

  • Please share your advice to the business community

YB Dato’ Saifuddin Bin Abdullah

Dato’ Saifuddin bin Abdullah is a Malaysian politician and Minister of Communications and Multimedia. He is the Member of Parliament for Indera Mahkota and a member of the ruling coalition. He previously served as Malaysia’s Minister of Foreign Affairs (2018-2020), Deputy Minister of Higher Education (2009-2013), and Deputy Minister of Entrepreneur and Co-operatives Development (2008-2009) and is a proponent for progressivism in the country.

Mr. Abdul Jalil Abdul Rasheed

Jalil Rasheed was appointed as President & Group Chief Executive of Permodalan Nasional Berhad (PNB) on 1 October 2019. He joined Invesco in 2013 as Chief Executive Officer, South East Asia & Head of Emerging Markets Group.

Dr. Elizabeth Lee

A recognised thought leader by both the public and private sectors, Elizabeth has presented at the world’s top universities and global platforms. A Malaysian Qualifications Agency council member, Elizabeth holds a Master of Philosophy (MPhil) in Education from the University of Cambridge and has been awarded two honorary doctorates, from the University of Nottingham, United Kingdom, and Victoria University, Australia, respectively

Mr. Albern Murty

Albern was appointed Chief Executive Officer on 1 April 2015. Prior to that, he was the Chief Operating Officer of Digi. Since joining Digi in 2002, he has held roles in Project Planning and Controls, Product Management and Product Development, and as Head of Strategy and New Business, Acting Co-Chief Marketing Officer and Chief Marketing Officer.

Mr. Jeevan Rajoo

Jeevan Rajoo heads for Tata Consultancy Services in Malaysia (TCS). He joined TCS several years ago and has worked in various capacities across the organization bringing more than 25 years of technology industry leadership, business consulting expertise, and executive management experience to his role with the company.

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