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Mr. Shubhabrata Roy

Mr. Shubhabrata Roy

Shubho is a surreal entrepreneur with a focus on Behavioural Science. His areas of expertise are researching biases, behavioural insights, and developing strategies to impact behaviour change.

Founder
BIAS Pvt. Ltd

Categories covered by Shubhabrata

About this Speaker

Shubho is a surreal entrepreneur with a focus on Behavioural Science. His areas of expertise are researching biases, behavioural insights, and developing strategies to impact behaviour change. With a background in Management and Strategy, he has nearly two decades of experience in entrepreneurship spanning research, consulting, and advising private and development sector clients and UN agencies. At present he is the founder of “Behavioural Insights, Architecture, and Strategy (BIAS)”, (www.biasinc.in) which is a collaborative venture among behavioural specialists representing the academia and the industry, that aims at pioneering behaviour change by rewiring human biases which impact decision making. He is also the member of the Board of Advisors at Leapfrog Strategy Consulting (A Branding & Strategic Consulting firm) and a Member of the Management Board at Nuvah LLP (A startup focusing on Disruptive Transformation in Leadership and Personality Profiling)

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